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“It takes 20 years to build a reputation and five minutes to ruin it.”
Warren Buffet
BRAND & REPUTATION MANAGEMENT
Your reputation is your most valuable asset.
What do your customers think when they think of your brand?
A strong brand reputation and identity is crucial to compete in today's crowded, fast-paced marketplace. The ability to stand out from the crowd, have your story heard and generate awareness for your organization and your products and services is critical.
With nearly two decades of experience in developing and leading brand reputation and positioning for global, Fortune 100 companies, I can help you strengthen, develop and improve your brand positioning.
Services include:
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Brand Narrative Development: What is your brand story?
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Brand Reputation: Developing integrated marketing/PR strategies to improve your brand reputation.
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Brand Storytelling: Spotlighting and generating awareness for your brand, your products/services and the good you do.
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Crisis & Issues Management: Protecting your brand and mitigating threats to your brand's reputation.
STRATEGY & PLANNING
You don't make most business decisions without reviewing the data and making an informed decision. Why should your public relations plan be any different?
It's easy to get "buzz" about a company or a brand, but if you really want to move the needle and see that buzz translate into business results, you need to lead with real business and marketplace insights.
With an MBA as well as accreditation in public relations by the Public Relations Society of America, I have the business acumen and the PR savvy to deliver PR strategies that can actually help drive business results.
Take the guesswork out of your public relations with a proven leader who understands how to deliver results you can count on.
Services include:
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Strategic Planning: Developing robust, multi-channel and integrated plans to allow you to maximize the impact of your PR programs.
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Consumer and Market Insights: Helping you understand the marketplace through primary and industry trend research.
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Measurable Measurement: Move beyond unreliable metrics like "impressions" and measure real PR impact through targeted research and insights.
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill