MEDIA & INFLUENCER RELATIONS

 

Who do your customers trust? Where do they get their news?

 

We've come a long way from the days of three news channels and a daily newspaper. Today, customers get their news and information from a variety of sources ranging from traditional print and broadcast outlets to social media platforms to trusted friends and online influencers.

 

To effectively own and share your brand story, you need an effective public relations and media strategy that embraces the new media world we live in today. 

 

Services include:

 

• Traditional Media Relations: Traditional tactics (including press release writing, media pitching, and online newsrooms) continue to provide a strong foundation for a multi-channel media relations strategy. 

• Influencer Engagement: Social influencers is the new "word of mouth" marketing. More than ever, customers are looking to online influencers as a trusted voice, with influencer marketing generating more than 10x the ROI of traditional advertising.   

• Media Integrations: Today's complex media environment has changed the way traditional news outlets work with brands, providing new and exciting ways to leverage online and offline media to share your brand story.

• Reactive and Crisis Media Relations: Today's media move faster than ever, making it essential to have a strong media partner on your side to help ensure that no matter what news is breaking, your brand is always prepared and ready.